A growing trend has emerged among couples who are opting to welcome dogs into their homes instead of having children.
This lifestyle, known as DINKWAD—Dual-Income No Kids With a Dog—has gained significant popularity, particularly on social media platforms like TikTok, where the hashtag #Dinkwad has accumulated 134.9 million views.
The Appeal of the DINKWAD Lifestyle
Couples choosing the DINKWAD lifestyle appreciate the flexibility it offers, while still enjoying the responsibility and companionship that comes with caring for a dog. Many individuals who embrace this lifestyle find that looking after a dog fits their personal preferences and allows them to live the life they desire without the commitment of raising children.
As the DINKWAD trend grows, so too does the variety of activities that couples can enjoy with their dogs. To celebrate this unique lifestyle, Everypaw Pet Insurance has compiled a list of some of the most popular and creative DINKWAD activities, as seen on TikTok.
Creating a Dog Room: A Dedicated Space for Your Furry Friend
One of the most popular trends among DINKWAD couples is transforming a spare bedroom into a dedicated dog room. With more disposable income and no need for a nursery, many have turned their unused spaces into areas specifically designed for their dogs. On TikTok, the hashtag #DogRoom has garnered over 119.3 million views, with users sharing inspiration for these cosy, dog-friendly spaces. These rooms often include dog toys, agility equipment, safety gates, and themed furniture, offering dogs a relaxing environment filled with their favourite items.
Throwing a Puppy Party
Another favourite activity among DINKWAD couples is throwing birthday parties for their dogs, affectionately known as “paw-ties.” The hashtag #BirthdayPawty has reached 5.1 million views on TikTok, with countless videos showcasing celebrations for beloved pets. Tips for hosting the perfect pooch party include making a dog-friendly cake, playing your dog’s favourite games, and ensuring a quiet space for your dog to retreat to if needed.
Enjoying a Dog’s Night Out
With the extra time, money, and flexibility that come with being a DINKWAD, couples can indulge in nights out at dog-friendly venues. There has been a notable increase in online searches for “dog-friendly bars” and “dog-friendly restaurants,” reflecting the growing popularity of these outings. TikTok’s #DogFriendlyPlaces has attracted 46.8 million views, highlighting the wide range of venues where couples can enjoy a night out with their dogs.
Hosting a Paw-fternoon Tea
Afternoon tea is a cherished British tradition, and now dogs can join in on the experience too. The concept of “Paw-fternoon Tea” has become a popular DINKWAD activity, allowing couples to enjoy a relaxing afternoon with their dogs. These events often feature treats and biscuits specifically for dogs, creating a special bonding experience. One TikTok video of a paw-fternoon tea has even amassed over 74,000 views.
Relaxing at a Spa Day
Pampering sessions are another favourite among DINKWAD couples, with many opting to treat their dogs to regular spa days. The hashtag #DogSpa has racked up 355.4 million views on TikTok, offering plenty of inspiration for those looking to indulge their pets. Whether it’s sending dogs to the groomers or creating a spa day at home, this activity is all about rest, relaxation, and spoiling your furry friend.
Doggy Soft Play
For active dogs, soft play areas offer a fun and energetic way to spend a rainy day. While soft play zones are traditionally associated with children, many dog-friendly soft play areas have sprung up across the UK, catering specifically to DINKWAD couples and their pets. TikTok’s #SoftPlayForDogs has garnered 2 million views, showcasing the growing popularity of this activity among dog owners.
Travelling on Holidays
Travelling with dogs is another key aspect of the DINKWAD lifestyle, as the added flexibility and financial stability allow couples to take more holidays throughout the year. The hashtag #DogFriendlyHoliday has accumulated 12.5 million views on TikTok, with users sharing tips and recommendations for dog-friendly destinations. This trend reflects the increasing number of couples who prioritise their pets in their travel plans, seeking out holiday experiences that cater to both humans and dogs.
