Dorwest Herbs, a leading herbal pet care company, has announced a new partnership with television presenter and writer Kate Humble to support their annual campaign aimed at calming pet anxiety, particularly during fireworks season.

With firework events growing in popularity, many pets suffer from stress and anxiety due to the loud noises, and this collaboration seeks to offer natural remedies to help.

Kate Humble Supports Natural Solutions for Anxious Pets

Kate Humble, known for her passion for wildlife and extensive broadcasting career with programmes like Springwatch and Countryfile, has joined forces with Dorwest Herbs this autumn. A long-time dog lover, Humble is also an advocate for natural supplements, having used them for her own dogs who suffer from anxiety.

Humble shared her experience with anxious dogs, particularly during fireworks season, stating: “The most important thing to do is be calm yourself – and plan ahead. It’s always hard to know how to help, but Dorwest herbal remedies to calm are a fantastic solution. I’ll be giving [my dogs] Teg and Mouse Scullcap & Valerian Tablets this year to help support their fireworks anxiety.”

Fireworks and the Impact on Pet Well-Being

As firework displays become increasingly common across the UK, many pet owners struggle with the stress their animals face during these events. Statistica reports that 57% of UK households now have a pet, meaning that a significant number of pets may be affected by the loud, unexpected noises during fireworks season.

Dorwest Herbs, with their focus on natural pet care, offers products designed to support anxious pets. Their popular calming remedies include:

  • Scullcap & Valerian Tablets: These herbal tablets contain active ingredients that support the nervous system’s natural calming pathways. They help to reduce anxiety without immobilising muscles or causing drowsiness.
  • Valerian Compound: A liquid herbal extract that acts quickly, typically within 30 minutes, and provides calming effects for up to two hours.

These products are intended to help pets stay calm and stress-free during periods of heightened anxiety, such as the fireworks season.

Autumn Campaign for Calming Pets

Dorwest’s calming campaign for fireworks season runs from 23rd September to 5th November. The campaign aims to educate pet owners on how to manage their pets’ anxiety using natural, herbal remedies. Kate Humble’s involvement is expected to raise awareness of the benefits of these solutions, particularly among pet owners seeking alternatives to traditional medications.

Managing Director of Dorwest, Jo Boughton-White, expressed her excitement about the partnership: “We’re so excited to partner with Kate, as a lifelong wildlife enthusiast and dog lover! She’s got direct experience of anxious pets and has also seen the benefits of supplements with her own dogs, so it’s a pleasure to work with such an esteemed broadcaster within the animal industry.”

Humble’s belief in the responsibility of pet ownership aligns with the goals of the campaign. She emphasised the importance of keeping animals fit and healthy, ensuring they have a good diet, adequate stimulation, and additional support when needed. “There is great pleasure to be had from having a happy, healthy animal – and the rewards you get in return are priceless,” she said.