The global pet herbal supplements market has shown significant growth, expanding from $0.99 billion in 2023 to $1.12 billion in 2024, representing a compound annual growth rate (CAGR) of 13.3%, according to a new report.
This growth is attributed to increasing awareness of pet health, the humanisation of pets, veterinary recommendations, regulatory support, and consumer preferences for natural products.
Projections indicate that the pet herbal supplements market will continue to grow robustly, reaching $1.87 billion by 2028 at a CAGR of 13.7%. Factors contributing to this growth include the continued rise in pet ownership, an ageing pet population, the expansion of e-commerce, personalised nutrition, and environmental sustainability.
Growth Drivers in the Pet Herbal Supplements Market
Rising pet expenditure is expected to drive the growth of the pet herbal supplements market. This expenditure encompasses costs related to pet food, supplies, medicines, veterinary care, live animal purchases, and other services. The humanisation of pets has led to higher spending on premium products and services, alongside advancements in pet healthcare that require more costly treatments. As pet owners increasingly seek natural, high-quality health products to ensure their pets’ well-being and longevity, the pet herbal supplements market is set to benefit.
Major companies operating in the pet herbal supplements market are focusing on innovative product development to better serve customers and gain a competitive edge. Prominent players include Merck & Co. Inc., C.H. Boehringer Sohn AG & Co. KG, Zoetis Inc., Elanco Animal Health Incorporated, Virbac, and Dechra Pharmaceuticals plc. Canine supplements, which provide additional vitamins, minerals, enzymes, amino acids, and herbs to address various health issues in dogs, are among the innovative products being developed.
Market Segments and Distribution Channels
The pet herbal supplements market is segmented by product, dosage form, animal type, application, and distribution channel. Key product categories include Omega 3 fatty acids, probiotics and prebiotics, multivitamins and minerals, cannabidiol oil (CBD), proteins and peptides, among others. Dosage forms include tablets and capsules, gummies and chewable, powders, liquids, and other forms. The market serves various animal types such as dogs, cats, horses, and other animals, with applications including digestive support, immunity support, skin and coat health, calming or stress relief, joint health support, kidney and liver health, and respiratory health. Distribution channels are divided into online and offline.
In 2023, North America was the largest region in the pet herbal supplements market. Asia-Pacific is expected to be the fastest-growing region during the forecast period. The regions covered in the market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
