Family-run supplements company Nature’s Zest has enlisted the support of the Animal News Agency as it prepares to introduce a new range of pet products in 2025.
The move into the pet care sector marks a significant step forward for the health supplement brand, which was founded in 2017. It aims to leverage its expertise in joint, gastrointestinal, and immune health to cater to pets. By partnering with Animal News Agency, the world’s only PR agency focused exclusively on animal stories, Nature’s Zest seeks to broaden its reach and strengthen its presence in this growing market.
Jake Shaw, Product Director of Nature’s Zest, emphasised the shared values that underpin the collaboration: “We are so excited to be working with Animal News Agency, as our core values align very well. Nature’s Zest is not just a brand; we are a family of health enthusiasts and professionals dedicated to helping you on your path to wellness.
“So far, we’ve earned recognition and trust from customers across the UK and Europe. Our commitment extends beyond providing supplements; we genuinely care about your health and well-being. Animal News Agency gets that, and together we look forward to elevating Nature’s Zest in 2025.”
Ethical Collaboration
Hayley O’Keeffe, founder of Animal News Agency, highlighted the importance of ethical branding in the collaboration. “What Nature’s Zest is doing is so exciting. They are a group of kind and passionate people who saw the opportunity to create products that actually work for people and pets, and that’s exactly what they have done.
“We can’t wait to help this great ethical brand get the recognition they deserve,” she said.
Animal News Agency specialises in supporting animal-focused charities, campaigns, and brands, as well as providing news coverage of animal-related stories worldwide. Their expertise is expected to play a key role in amplifying Nature’s Zest’s visibility as the company ventures into the pet market.
Nature’s Zest’s foray into pet health aligns with broader trends in consumer spending on pet care, reflecting growing demand for natural and effective solutions for animal wellness.
