In anticipation of a surge in demand over the holiday season, Puppies.co.uk is advising families to carefully reconsider the purchase of puppies as Christmas gifts.

The festive season often sees a notable increase in puppy sales, with the platform reporting that the number of draft listings for puppies almost doubled during the same period last year. Interest continues to rise, with searches for puppies for sale increasing by 10% in the past month alone. On social media, content showcasing puppies as holiday surprises is widespread, with over 123 million posts on TikTok alone featuring Christmas puppy surprises.

A spokesperson from Puppies.co.uk stresses that responsible breeders typically avoid raising their sales volume during the holiday season and refrain from marketing puppies as ideal gifts. Instead, they argue, sellers who do engage in high-volume holiday sales often overlook animal welfare, leading to adverse outcomes for the puppies. Such practices can create challenges in the puppies’ development, impacting their ability to adjust to everyday life and increasing the likelihood of long-term health concerns.

“Bringing a puppy into your home should never be an impulsive decision. After all, a dog is a long-term commitment, usually spanning 10 to 15 years,” the spokesperson explained. “The excitement of Christmas can overshadow the reality of puppy care, which includes training, socialisation, and providing for their physical and emotional needs.”

Waiting Until After Christmas: A Responsible Choice

To mitigate the risk of impulsive pet purchases, Puppies.co.uk strongly advises families to wait until after the holiday season before welcoming a new pet into their home. This delay allows prospective pet owners the time to fully prepare for the responsibilities of dog ownership, which include training, socialisation, and regular care. Moreover, waiting until the New Year for a planned adoption increases the likelihood of a successful, enduring bond between the family and their pet.

“The last thing we want to see is more puppies given as presents abandoned after the festivities,” the spokesperson said. “Waiting until after the New Year allows for thoughtful planning and preparation, increasing the likelihood of a successful and fulfilling lifelong bond with your furry friend.”

Puppies.co.uk also discourages gifting a puppy to someone else as a surprise, pointing out that such gifts can lead to unexpected challenges if the recipient is not fully prepared for pet ownership. Rather than offering a surprise pet, the company suggests alternatives like providing pet supplies or a gift card alongside a commitment to help the recipient find a suitable dog after the holidays. This approach enables the future owner to participate in the process of selecting a pet that aligns with their lifestyle and preferences, fostering a more positive outcome for both the pet and the owner.