Bella + Duke has unveiled a new brand platform focusing on pet health and wellbeing. The rebranding was developed in collaboration with brand experts Styles + Partners and packaging specialist Chilli.
Bella + Duke’s rebranding includes the introduction of over 14 unique services. The brand continues its home delivery service and maintains a presence in 460 Pets at Home stores across the UK. The expansion aligns with independent research by Bella + Duke, which found that 63% of pet owners believe their pets improve their mental wellbeing, and an equal percentage prioritise optimal nutrition for their animals.
To enhance customer support, Bella + Duke has bolstered its in-house expertise by appointing Veterinary Advisor Carolanne Cicero. The company now offers 24/7 video vet consultations and has recorded over 600 vet nurse consultations in the past year. More than 6,000 customers have signed up for these services, with a significant number reporting fewer veterinary visits after switching to Bella + Duke’s raw meals.
Bella + Duke’s online community, “The Pack,” moderated by trained canine nutritionists, connects over 31,000 pet owners, fostering shared experiences and advice among like-minded individuals.
A Holistic Approach to Pet Wellbeing
The new brand identity aims to nourish pets from the inside out, combining high-quality raw meals with comprehensive wellbeing services. Bella + Duke’s visual identity, which includes updated typography and a vibrant colour palette, reflects the fresh, nutritious nature of its products. This new look will be integrated across the brand’s website, packaging, and advertising to deepen customer connections and attract new clients.
James Sturrock, CEO of Bella + Duke, remarked on the evolution of the brand: “Our original vision was to improve pets’ lives through nutrition. With our new benefits and services, we’re now addressing broader wellbeing needs, ensuring pets receive the best care throughout their lives.”
Corrine Myers, Managing Director at Styles + Partners, highlighted the transformative nature of the rebrand. “This isn’t just a rebrand; it’s a heartfelt commitment to our community, sharpening Bella + Duke’s focus for future growth.”
Future Growth and Market Positioning
The rebranding positions Bella + Duke as a comprehensive pet wellbeing brand. By integrating vibrant new visual and verbal identities, the company aims to strengthen its presence in a competitive market. The revamped packaging, designed by Chilli, ensures consistency across both retail and direct-to-consumer channels.
Jess Kaye, Business Director at Chilli UK, noted the challenge of standing out in a crowded and emotional category. “We’ve created a distinctive visual identity that works in noisy retail environments and ensures customers receive a consistent experience wherever they purchase the brand.”
