Fresh dog food brand Butternut Box has announced a multi-year partnership with the LTA, the national governing body of tennis in Britain.
This collaboration makes Butternut Box the first dog food brand to sponsor British tennis, aiming to promote health, happiness, and plenty of tennis balls.
The partnership reflects a shared commitment to genuine care, striving to drive positive change for people, the planet, and dogs. Both parties will collaborate closely to explore innovative solutions that support the LTA’s environmental sustainability plan.
Promoting Accessible Tennis and Sustainability
In alignment with the LTA’s vision, ‘Tennis Opened Up’, which aims to make tennis accessible for all, Butternut Box will support visually impaired tennis in Britain. This includes creating engaging content that promotes visually impaired tennis and tournament branding.
David Nolan, Co-founder of Butternut Box, expressed his enthusiasm: “We are incredibly proud to partner with the LTA and support their mission of promoting a healthy lifestyle. As a company dedicated to delivering fresh, healthy food to dogs everywhere, this partnership was an opportunity we couldn’t let slip through the net! We hope this partnership will support a more sustainable future for British tennis whilst also enabling us to reach more pet parents to spread the word about the benefits of fresh nutrition for dogs.”
Chris Pollard, MD of Commercial & Operations at the LTA, added: “The opportunity to work with Butternut Box gave us no paws for thought, and we look forward to bringing the partnership to life across a number of key areas of LTA activity. With Butternut Box, we are continuing to diversify our commercial relationships as part of our strategy to open up tennis in Britain.”
Sponsorship and Engagement Opportunities
The multi-year sponsorship will grant Butternut Box access to prominent on-court branding and extensive engagement opportunities at prestigious LTA tournaments, including Queen’s, the Nottingham Open, Birmingham Classic, and Eastbourne International. Event branding, including large TV adverts, will ensure high visibility for Butternut Box. The brand will also have an ambassador presence at major tournaments to connect with the tennis community and promote the health benefits of fresh dog nutrition.
This partnership reflects a shared mission for Butternut Box and the LTA, who are committed to fostering a healthier, happier community for both people and pets.
