Pets Choice, a prominent pet food and accessories manufacturer based in Blackburn, Lancashire, has clinched the prestigious International Trade Award for the second consecutive year.
Honoured with the Export Achievement Award by the East Lancashire Chamber of Commerce, Pets Choice earned commendation for its successful expansion into diverse markets, particularly Africa and the Middle East. Boasting an impressive presence across more than 45 countries, the company has marked an outstanding year in its international endeavours.
With a strategic move into new territories, including the entry into the African market with Morocco as the first destination, Pets Choice further extended its footprint by introducing a range of tailored products in South Africa. Simultaneously, the company embarked on projects aimed at launching its offerings in Saudi Arabia, Kuwait, and Oman. The relentless pursuit of opportunities remains a hallmark of the company, underpinned by robust new product development strategies and leveraging free trade agreements to fortify their standing in global markets.
Tony Raeburn, CEO of Pets Choice, expressed his pride in the company’s international growth, stating, “This award acknowledges our strides in international markets, and I am immensely proud of this accomplishment. It underscores our unwavering dedication to bringing innovative products to pet owners worldwide. To further propel this momentum, we are doubling our export team, ensuring that we have the resources to optimise our growth.”