The frozen and freeze-dried pet food market has shown strong growth in recent years. In 2023, the market was valued at $87.90 billion; it is expected to rise to $95.68 billion in 2024, marking a compound annual growth rate (CAGR) of 8.8%.

By 2028, the market is projected to reach $135.82 billion, with a CAGR of 9.2%, according to a report by The Business Research Company. This growth is driven by increased awareness of animal health, the growing trend of pet ownership, and rising demand for nutrient-rich pet food. The popularity of frozen and freeze-dried pet food has surged due to its nutritional benefits and the inclusion of a blend of meats processed into freeze-dried cubes.

Increasing Pet Ownership Fuels Market Expansion

The rise in pet ownership significantly propels the frozen and freeze-dried pet food market. Pet ownership, characterised by caring for domesticated animals for companionship or recreational purposes, has seen significant growth due to social trends, urbanisation, and delayed parenthood among young adults. Frozen and freeze-dried pet foods offer convenience, high-quality nutrition, and health benefits, making pet ownership more manageable.

According to The American Pet Products Association (APPA), pet ownership in the U.S. increased from 67% of households in 2021 to 70% in 2022. From 2023 to 2024, 66% of U.S. households, equivalent to 86.9 million, owned pets. This growing trend is driving the market’s expansion.

Key Players and Market Innovations

Major companies such as Mars Inc., Merrick Pet Care, and Stella & Chewy’s LLC are leading the frozen and freeze-dried pet food market with significant innovations. These companies are focusing on developing advanced products to enhance pet nutrition.

For instance, in April 2023, CULT Food Science Corp. launched Noochies, a premium cell-based pet nutrition brand. This brand offers freeze-dried, high-protein cultured pet foods that benefit pet immunity, digestion, and overall health. The product features Bmmune, a patent-pending animal-free ingredient, and Bflora, a probiotic for optimal gut health, distinguishing it from other market offerings.

Emerging Trends in the Market

Several trends are shaping the frozen and freeze-dried pet food market. Key trends include:

  • Adoption of Modern Technology: The use of advanced technology in pet food production is increasing, leading to more innovative and nutritious products.
  • Innovations in Pet Nutrition: Companies are developing new formulations and cooking techniques to meet the evolving needs of pet owners.
  • Approval of New Products: There is a growing focus on getting new products approved to expand market offerings.

Future Outlook

The continuous growth of the frozen and freeze-dried pet food market highlights the increasing importance placed on pet health and nutrition. With ongoing innovations and the rising trend of pet ownership, the market is expected to continue its upward trajectory, providing more options for pet owners to ensure the well-being of their pets.

The market’s expansion is a clear indicator of the evolving landscape of pet care, driven by the demand for high-quality, convenient, and nutritious pet food options. As companies like Mars Inc., Merrick Pet Care, and Stella & Chewy’s LLC continue to innovate, pet owners can look forward to more advanced and beneficial products for their furry companions.