The global organic pet food market is experiencing significant growth, rising from $20.95 billion in 2023 to $22.42 billion in 2024, reflecting a compound annual growth rate (CAGR) of 7.0%.
This upward trend is attributed to growing consumer awareness of pet health, increased spending on pet care, and a preference for organic products. Projections indicate that the market will continue to expand, reaching $29.73 billion by 2028, with a slightly higher CAGR of 7.3%.
Increasing Pet Ownership Drives Demand
One of the primary factors fuelling this growth is the increase in pet ownership, particularly among young adults and urban populations. As more households adopt pets, the demand for premium, organic pet food products has surged. Organic pet food, known for its high-quality ingredients and the absence of artificial additives, is gaining popularity for its ability to reduce allergies and improve pets’ overall health.
Data from the American Pet Products Association (APPA) supports this trend, showing that the percentage of U.S. households with pets grew from 67% in 2021 to 70% in 2022. This increase in pet ownership highlights the growing need for nutritious and organic pet food options, as consumers seek to provide the best care for their pets.
Major Industry Players and Innovations
Leading companies in the organic pet food market include Nestlé S.A., Mars Petcare Inc., General Mills Inc., and Purina. These industry giants are increasingly focusing on innovation to enhance their product lines. For example, in July 2023, The Rockster, a Scotland-based company, launched bio-organic superfood products for dogs. These products feature human-grade ingredients that are certified bio-organic, offering a higher standard of nutrition and transparency to consumers.
Emerging Trends Shaping the Market
Several key trends are shaping the future of the organic pet food market:
Investment in High-Quality Products: Companies are prioritising the development of premium organic pet foods to meet the growing demands of health-conscious pet owners.
Popularity of Bio-Organic and Superfood Products: There is a notable trend towards incorporating bio-organic and superfood elements into pet food formulations, driven by consumer demand for enhanced nutrition.
Affordability and Accessibility: The market is seeing an increase in the availability of affordable organic options, making high-quality pet food more accessible to a broader audience.
Innovation in Product Formulations: Continuous innovation in product formulations is enabling companies to cater to diverse dietary needs and improve overall pet health.
Regional Market Dynamics
North America remains the largest region in the organic pet food market as of 2023, driven by high consumer spending and a strong rate of pet ownership. However, Europe is expected to outpace other regions in terms of growth, fuelled by increasing consumer interest in organic products and a rising pet population.
As the organic pet food market continues to evolve, businesses within the sector are likely to focus on meeting the growing demand for high-quality, nutritious products that cater to the specific needs of pet owners globally.
