UK-based pet retailer Jollyes has introduced an innovative recruitment programme allowing job applicants to bring their pets to interviews.
The initiative, called ‘Fur-st Impressions’, is part of a broader effort to support new talent and long-standing employees as the company aims to become one of the top employers in retail. With over 100 stores across the UK and more than 1,200 employees, Jollyes plans to expand its footprint significantly, with a goal of reaching 250 stores within the next five years.
The initiative aims to create a more relaxed and authentic interview environment by encouraging candidates to bring their pets, reflecting the company’s commitment to its pet-friendly culture. According to Jollyes, 96% of its staff are pet owners, and this passion is a key factor behind the retailer’s reputation for high-quality service.
Bringing Pets to Interviews Encourages Authenticity
Frank Liddy, Director of the Belfast Mindfulness Centre, expressed his support for the Fur-st Impressions initiative, noting that bringing a pet to an interview can demonstrate authenticity and help build rapport. “Bringing your pet to an interview request showcases your authenticity, breaks the ice, and highlights your ability to nurture relationships – qualities that can translate into a warm, collaborative work environment,” Liddy said.
The Fur-st Impressions programme is designed to help potential new hires feel more comfortable during the interview process. By allowing candidates to bring their pets, Jollyes aims to create a more welcoming and supportive atmosphere, which it believes will lead to better outcomes for both the company and its employees.
New Recruitment Portal and Employee Perks
As part of its broader strategy to attract top talent, Jollyes has also launched a new recruitment and careers website. The platform aims to make the application process more transparent by offering insights into what candidates can expect during the interview process, including the types of questions they may be asked. This new portal has already proven successful, with over 4,500 job applications received in its first few weeks—matching the total number of applications from the previous three years.
The company has also introduced several new perks for its employees, designed to enhance their work-life balance and long-term career prospects. These include a ‘career paws’ scheme, birthday leave, a ‘top dog’ rewards programme, and a ‘pet-eternity’ day for employees welcoming a new pet into their home.
Focus on Employee Support and Growth
Jollyes’ People Director, Claire Goldenberg, emphasised the importance of supporting employees throughout their careers, starting with the interview process. “Our engaging and passionate colleagues are what sets Jollyes apart as they support pet parents in their communities who value their expertise and care,” she said. Goldenberg also highlighted that the company’s growth ambitions are closely tied to recruiting and retaining top talent, particularly those with a love for animals.
“Whether it’s having your four-legged friend by your side to calm your nerves during the interview, or having the opportunity to take the career break you’ve always dreamed of, we aspire for Jollyes to be a place where colleagues are able to build a long and rewarding retail career,” Goldenberg added.
