Growing demand for health-oriented pet supplements is expected to drive the pet probiotics market, with sector expansion underpinned by increased pet ownership and rising awareness of pet health and wellness.
According to Future Market Insights, Inc., the pet probiotics market is projected to grow from USD 780 million in 2024 to USD 1.1 billion by 2034, reflecting a compound annual growth rate (CAGR) of 3.5%. This steady growth aligns with a trend towards health-focused products that enhance pets’ nutrition and support their overall well-being.
The increased use of probiotics supplements, which aid in digestive health, immunity, and coat quality, signals a shift among pet owners seeking quality nutrition for their pets beyond basic dietary needs. Supplementation with probiotics has become common for managing digestion, allergies, and immunity, with dogs representing the largest consumer segment in this sector. Cats, birds, and small mammals are also seeing increased probiotic usage, contributing to the market’s expansion.
Health Awareness, Innovation, and Premium Pet Products
Increased awareness of probiotics’ health benefits has led many pet owners to adopt these supplements as part of regular pet care routines. Pet probiotics supplements are available in a range of forms, with dry formulations, such as powders and capsules, gaining popularity due to their extended shelf life and ease of storage. As a result, these supplements have become a standard part of many pet owners’ approach to comprehensive pet health, particularly for digestive and immune system support.
Companies in the pet health industry are meeting this demand by developing advanced probiotic strains. For example, Lactobacillus and Bifidobacterium are being tailored to provide specific health benefits, such as improved digestion and gut health, giving pet owners targeted solutions that meet specific health needs. These innovations enhance the efficacy and appeal of pet probiotics, allowing consumers to select products based on their pets’ individual requirements.
Pet adoption, particularly since the COVID-19 pandemic, has also driven demand for health-focused products in pet care. With the rise in pet ownership, many first-time pet owners are seeking solutions to ensure their pets’ optimal health, further stimulating the growth of probiotic supplements. Alongside this trend, the expansion of premium pet foods—many now infused with probiotics—has provided consumers with greater choice, encouraging increased spending on high-quality pet nutrition.
Rising Premiumisation and Future Trends
The pet probiotics market is expected to maintain steady growth due to rising pet health awareness, ongoing innovations in probiotic development, and the continued expansion of premium pet product offerings. According to Nandini Roy Choudhury, Client Partner at Future Market Insights, the popularity of probiotics supplements is part of a broader consumer demand for natural, effective health solutions that provide benefits beyond basic nutrition. As a result, the market is positioned for ongoing expansion as pet owners continue prioritising health and wellness in their pets’ care.
Europe and North America represent key regions for market growth, with a significant base of pet owners actively seeking probiotic supplements as part of their pets’ daily nutrition. In these regions, premiumisation of pet food products is driving increased adoption of supplements, particularly among dog and cat owners. With pet ownership on the rise globally, the demand for pet probiotics and related health products is anticipated to grow consistently over the coming decade, positioning the industry to reach its 2034 projections.
