Zooplus SE, a leading European online pet platform, has announced the launch of its new brand design as part of a broader strategic initiative to enhance its market position.
This updated design aims to reinforce Zooplus’s commitment to delivering an exceptional customer experience across Europe. The rebranding effort includes significant updates to the platform’s visual identity and user interface, reflecting the company’s ongoing dedication to innovation and customer satisfaction.
Enhancing Customer Experience
As the digital market leader in the pet supplies sector, Zooplus SE is committed to remaining at the forefront of innovation. CEO Geoffroy Lefebvre emphasised that the new brand design is aligned with the company’s vision of “Celebrating pet love every day.” This vision underscores Zooplus’s goal to set the industry benchmark for personalised customer experiences while offering a comprehensive selection of pet supplies and services.
“Our new brand design perfectly reflects our commitment to our customers and their pets,” Lefebvre stated. “As the number one online platform for pet parents across Europe, we aim to continue leading in innovation and customer service.”
Rebranding to Reflect Evolution
The rebranding introduces a modern and engaging visual experience across all customer touchpoints, including the Zooplus website, app, social media channels, and advertising. Central to the redesign is a new logo featuring playful shapes and distinctive “eyes,” symbolising the company’s expertise and appreciation for the individuality of pets. Despite the fresh look, the iconic green colour, a signature of Zooplus for the past 25 years, remains a key element of the brand’s identity.
This rebranding also includes comprehensive updates to the user interface (UI) and user experience (UX) across the platform’s digital channels. These improvements are designed to create a seamless and integrated experience for customers, with the rollout expected to take place over the coming weeks and months.
Tradition and Innovation
Chief Marketing Officer Jonas Schultheiss highlighted the balance between tradition and innovation in the rebranding effort. “Our rebranding represents a profound yet considerate evolution,” Schultheiss explained. “We have retained what makes us unique while introducing improvements that reflect our growth and future vision.”
The rebranding is not just about a new visual identity but also about honouring the company’s past while positioning Zooplus for a bright future. Schultheiss added, “This new look shows our customers, partners, and team members that Zooplus moves with the times while staying true to our core values, which are dynamically captured in our new logo.”
The strategic initiative behind Zooplus’s rebranding is part of a broader effort to solidify its leadership in the European pet supplies market. By focusing on enhancing the customer experience and maintaining its position as a digital market leader, Zooplus continues to prioritise the needs of pet owners and their pets across Europe.
