Ben Fogle, the well-known adventurer and TV personality, has partnered with Tractive, a leading pet tracking technology company, as its UK brand ambassador.
Fogle, a lifelong dog lover and owner of Labradors, will feature in a new series of advertisements, the first of which airs on 8th October 2024.
Fogle, who is recognised for his wildlife and adventure programmes, emphasised the importance of keeping a close watch on pets. “In Britain, a lot of people, especially in the countryside, will walk dogs off the lead. For me to have the ability to keep an eye on how far the dogs go has been a game changer,” he said.
This partnership comes at a time when pet safety remains a concern for many UK owners. According to Petlog, over 25,000 pets have been reported missing in the UK since 2023. Tractive’s GPS trackers allow owners to monitor their pets in real-time, offering peace of mind for those who worry about their dogs wandering too far.
Tractive GPS for Pet Safety
As part of this collaboration, Fogle will introduce Tractive’s new DOG 6 GPS tracker. The DOG 6 allows pet owners to track their dogs in real-time and set up Virtual Fences that send alerts if their pet strays beyond a designated area. Fogle praised the tracker’s features, particularly its ability to quickly locate a pet. “I think the best feature is when you lose eye contact with the dog, to be able to take a quick glimpse at your phone and work out exactly where they are,” he said.
Michael Hurnaus, CEO of Tractive, expressed excitement over Fogle’s new role, noting that his passion for both adventure and animal welfare aligns perfectly with Tractive’s mission. “Through this collaboration, we want to inspire pet parents in the UK to keep their furry friends safe and healthy on every step of their journey together,” Hurnaus stated.
