Dog treats brand Denzel’s has announced a new partnership with Battersea Dogs and Cats Home, marking the launch of co-branded heart-shaped dog treats, named Battersea Hearts.

This collaboration aims to support Battersea’s mission to rescue, rehabilitate, and rehome dogs and cats in need. Set to be available from July 2024, Denzel’s Battersea Hearts are crafted with all-natural ingredients and feature a new flavour combination of beef and berries. Each purchase will contribute to Battersea’s efforts to care for and find homes for animals in the UK and globally.

Shared Mission for Animal Welfare

James Lacy, CEO of Denzel’s, expressed his enthusiasm for the collaboration: “Working with Battersea on this very special launch has been one of my favourite projects since we launched Denzel’s in 2018. We feel very lucky and proud to support a brilliant charity with the launch of Denzel’s Battersea Hearts.”

James Devenny, Senior Corporate and Commercial Manager at Battersea, shared similar sentiments: “We’re absolutely thrilled to have Denzel’s join Battersea’s licensing programme. It’s a very fun and exciting collaboration and we can’t wait for dog owners everywhere to be able to support our vital work through buying some treats for their dogs to enjoy.”

Both Denzel’s and Battersea are committed to promoting animal welfare and environmental sustainability. Denzel’s dog treats are made with all-natural ingredients, free from added sugars, grains, and other additives. Additionally, all products are manufactured in the UK and Ireland, with 100% plastic-free packaging.

Denzel’s Battersea Hearts dog treats, priced at £3 (RRP), will be available nationwide from June 2024. Leading retailers including Tesco, Ocado, Amazon, Whole Foods Market, and will stock the new treats.