In a world where social media plays a significant role in shaping trends and culture. Knowing this, it’s no surprise that even dog-fluencers are making their mark.
A recent study by dog harness company Barkridges has unveiled the highest-earning dog-fluencers of 2023 on Instagram and TikTok. Notably, Instagram has taken the lead over TikTok in the realm of dog-fluencers. Jiffpom reigns supreme, earning an estimated £930,000 in sponsorship and advertising revenue this year.
Pet Craze on Social Media
The British pet craze on social media is undeniable. A reported 12 million Brits follow other people’s pets on platforms like Instagram and TikTok. This trend is reflective of the nation’s deep love for animals. UK residents spending nearly £8 billion on their pets annually, with £4.1 billion allocated to pet food and accessories in 2021.
As the UK remains a nation devoted to its pets, the pet-fluencer marketing continues to grow. It has now evolved into a multi-million-pound industry, according to data from Barkridges. The study identifies Instagram’s Jiffpom, a Pomeranian with over 9.3 million followers, as the highest-earning dog-influencer globally.
Booming Business for Dog Influencers
The study dives deep into engagement rates, follower counts, estimated earnings per post, and sponsorship and advertising deals. It highlights the thriving business of dog influencers. Collectively, dog-fluencers are estimated to earn over £5,000,000 in 2023.
Comparing the potential earnings for influencers on TikTok and Instagram, the study reveals a surprising trend. Dog influencers are earning more on Instagram, with an average earnings per post of £30,619, in contrast to TikTok, where it averages at £19,375 per post. Jiffpom is estimated to earn £30,000 per post, resulting in a remarkable £930,000 in sponsorship and advertising revenue this year alone.
Top Dog-Fluencers of 2023
The top 10 highest earning dog-fluencers in 2023 include:
- Jiffpom – Earnings: £930,000. Jiffpom, with a presence on Instagram, TikTok, and YouTube, is the reigning leader. With 20.4 million followers on TikTok, this adorable Pomeranian has earned nearly £1 million on Instagram alone.
- What About Bunny – Earnings: £830,000. Bunny, the dog with 8.3 million followers on TikTok, gained fame in 2020 for her unique ability to “speak” by pushing buttons. She is now the second highest-earning dog influencer, with estimated earnings of £830,000 this year.
- A Guy and a Golden – Earnings: £750,000. This TikTok comedy duo brings laughter to their 7.5 million fans, with viral skits and a remarkable engagement rate of 42%. They rank third in sponsorship deals, generating £750,000.
- Doug the Pug – Earnings: £610,000. Doug the Pug, a beloved pug on TikTok with 6.1 million followers, is known for his cute content and daily uplifters. He secures the fourth spot in the study, earning an estimated £610,000 this year.
- Maya Polar Bear – Earnings: £490,000. Renowned for their fluffy and cute charm, these TikTok dogs have an undeniable popularity, generating an estimated £570,000 from their account this year.
Behind them in the top ten are Dog and his Boomer, Lady And The Blues, Crusoe the Dachshund, Loki the Wolfdog, and Tuna the Chiweenie. The world of dog-fluencers continues to thrive, and these top earners showcase the potential for pet influencers to make a significant impact on social media – and in the dog business industry.