UK retailer Pets at Home has kicked off their annual summer fundraising campaign, choosing Hearing Dogs for Deaf People as their beneficiary charity for the second consecutive year. The fundraiser will run from July 4th through July 31st across all Pets at Home stores and their website.

Hearing Dogs is a national charity that provides specially trained dogs to alert deaf individuals to important sounds in their environment, offer companionship, and improve their confidence. It costs approximately £40,000 to fully train each hearing dog over the course of its working life.

Last year, Pets at Home’s summer appeal raised an impressive £630,000 for Hearing Dogs. Building on that success, this year they have set an ambitious fundraising goal of £500,000 which would pay for ongoing support of one-third of Hearing Dogs’ 1,000+ active partnerships for the next year.

Donations can be made at Pets at Home store registers or online. All store employees will be wearing Hearing Dogs t-shirts and showcasing informational displays to boost awareness of the charity’s mission. Numerous Hearing Dogs volunteers and puppies-in-training are also visiting stores throughout July to interact with staff and customers.

The nationwide fundraiser is providing high visibility for Hearing Dogs during a critical time of year when donations typically decline. The money raised will directly impact hundreds of deaf individuals by allowing them to gain independence and companionship through a hearing dog.

Both organizations are hopeful that the public’s generosity will lead to another extremely successful campaign. By working together, Pets at Home and Hearing Dogs aim to transform lives across the UK.

You can find out more information and donate online here.