Pets Choice Ltd has announced the acquisition of the premium vegan dog brand HOWND from Power Pet Brands Ltd. This purchase, effective from 5th August 2024, includes HOWND’s range of food, treats, and pet care products.
HOWND, a multi award-winning brand, has been dedicated to improving the health and wellbeing of dogs without causing harm to other animals. The brand offers a comprehensive range of plant-based wet and dry dog food, wellness treats, and cruelty-free certified pet care products.
HOWND will join Pets Choice’s portfolio of pet brands, which includes Webbox, Bob Martin, Felight, TastyBone, and Vet’s Kitchen. Pets Choice supplies high-quality products to partners in the grocery, independent, pet speciality sectors, and e-commerce. The company aims to use this acquisition to grow its presence in the premium and advanced nutrition sectors.
Strategic Acquisition for Growth
Tony Raeburn, CEO of Pets Choice, commented, “This is another fantastic acquisition for Pets Choice as we continue our drive into product premiumisation. HOWND will give our company an entrance into the fast-growing plant-based sector and strengthens our commitment to sustainability and animal welfare. We look forward to leveraging HOWND’s established market presence and extensive and loyal customer base, further solidifying our position as a leader in the pet care industry.”
The acquisition will enable HOWND’s products to benefit from Pets Choice’s distribution network, making them significantly more accessible. Raeburn added, “HOWND will complement our existing portfolio of growing brands, entering us into another growing premium sector of the market.”
Co-founders of HOWND, Mark Hirschel and Jo Amit, expressed their pride in building HOWND into a leading ethical pet care brand over the last decade. They stated, “The decision to become part of the Pets Choice family is a strategic milestone that aligns perfectly with our vision. We are now excited to see HOWND flourish under Pets Choice’s stewardship.”
