The Kennel Club and Mars Petcare have collaboratively launched Partners in Petcare, a strategic five-year partnership aimed at enhancing the well-being of pets, pet owners, and breeders.

Partners in Petcare will provide The Kennel Club community with privileged access to leading Mars Petcare brands, including Royal Canin® and James Wellbeloved®. The partnership extends beyond products to encompass various veterinary care services, nutritional offerings, and wellness products. The initiative also introduces a recommendation programme designed to facilitate a seamless transition for new puppies, offering peace of mind for both breeders and new pet owners.

Mutual Benefits for Pets and Owners

By combining Mars Petcare’s nutritional expertise with The Kennel Club’s rich heritage and extensive experience, the collaboration aims to reinforce the special bond between pets, their owners, and the professional community of breeders and veterinarians. The ultimate goal is to enhance care outcomes for pets through a comprehensive and integrated approach.

The Kennel Club will feature the newly established partnership at the upcoming Crufts 2024 event. This platform will serve to highlight the joint efforts of The Kennel Club and Mars Petcare in advancing pet care and providing an enriched experience for pet owners.

Leadership Perspectives

Mark Beazley, Chief Executive of The Kennel Club, expressed enthusiasm about the partnership, stating, “We are thrilled to enter this long-term partnership with Mars Petcare to enhance The Kennel Club experience for pet owners.”

Nick Foster, General Manager of Royal Canin UK and Ireland, highlighted the commitment to offering optimal nutrition, saying, “We believe in giving the right nutrition to the right pet at the right time.”

Paolo Rigamonti, General Manager of Mars Pet Nutrition UK, emphasized the shared objective of creating a better world for pets, stating, “This partnership is all about helping to share our knowledge and the benefits of our naturally healthy nutrition and expertise through James Wellbeloved® with the Kennel Club community.”

A Shared Vision for Pet Well-being

The collaboration reflects the commitment of both entities to prioritizing pet well-being and fostering a collaborative ecosystem that benefits pets, pet owners, breeders, and veterinary professionals. Partners in Petcare aspires to make a meaningful impact on the lives of pets by integrating nutritional expertise, comprehensive care services, and a shared dedication to a better world for pets.