The Pet Industry Federation (PIF) has revealed the 14 finalists for its Innovation of the Year Award.

This announcement comes ahead of the Business of Pets conference, scheduled for 5-6 June at the Cranfield Management Development Centre near Milton Keynes.

Celebrating Innovation in the Pet Sector

Sponsored by Worldpay, the Innovation of the Year Award recognises outstanding product, service, and technology innovations within the pet sector. The finalists will showcase their innovations at the conference, providing a unique opportunity to connect with potential investors. The winning innovation will be announced on 8 June.

The finalists include:

  • Boil and Broth Ltd – Dehydrated pork bone broth
  • Doggi – Doggi Fly & Float
  • DotDotPet – Conditioning Dog Shampoos
  • EasyEat Feeder
  • Hemp Heros – Calming dental sticks
  • MorePaws – A community platform for dog owners
  • Muddy Paws Express Dog Wash & Grooming Service – QuickClawz
  • Pawer Water
  • Pettle Pets – PettBrush3 Pro
  • Poorly Paws – Dog First Aid Kit
  • The Holistic Hound™ – Don’t Bug Me
  • Wonderful World of Treats
  • Xparkles Collars

Nigel Baker, CEO of PIF, commented, “The response to our Innovation Award exceeded expectations in both quantity and quality. Our panel faced a challenging task in judging the submissions. We are looking forward to the finalists’ presentations at our conference next month and hope this opportunity will open up new avenues for them.”

Business of Pets Conference Highlights

The Business of Pets conference will feature a distinguished lineup of speakers and engaging sessions aimed at providing attendees with tools and knowledge to excel in the competitive pet market. Speakers include representatives from Animal Health Angels, Natwest Group, NielsenIQ, and CACI, among others. Topics covered will help attendees:

  • Stay ahead of market trends
  • Enhance their brand strategy
  • Expand their client base
  • Access valuable networking opportunities
  • Gain key takeaways to use directly in their pet businesses

The Cranfield Management Development Centre offers an ideal setting for the event, with onsite accommodation and state-of-the-art technical facilities for seamless remote work.

Tickets for the Business of Pets conference are now available for purchase. For more details, click here. This event presents a significant opportunity for professionals in the pet industry to network, learn, and showcase their innovations.