A new beer called Double Vision is being launched in October by The Brunswick Brewing Company to raise money for the Seeing Dogs Alliance. The bespoke brew will be sold at two local pubs owned by Brunswick – The Brunswick Inn and The Dead Poets Inn in Holbrook.

The beer has been created to help fund the training of seeing eye dogs for blind and partially sighted people in the East Midlands. 10p from every pint sold will go directly to the Seeing Dogs Alliance. There is currently a shortage of trained assistance dogs in the UK, with blind people waiting up to two years to be matched with a dog.

The launch of Double Vision will coincide with Brunswick’s 36th Annual Beer Festival from October 4-8. The beer will also be available for other pubs in the region to sell after the festival. Brunswick makes healthy dog treats from the byproducts of its brewing process.

Over two million people live with sight loss in the UK. The Seeing Dogs Alliance provides personalized training for clients and their new dogs to ensure they can work together effectively. It costs about £20,000 to fully train each seeing eye dog, a process that takes 12 months.

The money raised by Double Vision sales will go towards training more dogs and reducing the waiting list for blind residents of the East Midlands.

For more information about The Seeing Dog Alliance, visit seeingdogs.org.uk or for the Brunswick Brewing Company and to enquire about stocking Double Vision, visit brunswickbrewingcompany.co.uk.