The Holistic Hound, a natural pet care brand, was awarded the Pet Industry Federation Innovation Award 2024 for their innovative product, “Don’t Bug Me.”

This herbal monthly spot-on treatment repels ticks and fleas in pets, providing a safe, effective, and chemical-free alternative for pet owners.

Founded in 2005 by Jo Arbon and Clair Kelly, The Holistic Hound is renowned for its commitment to handcrafting 100% natural, scientifically-backed herbal products. Their dedication to promoting the well-being of pets has positioned them as leaders in the natural pet care industry.

“Don’t Bug Me” exemplifies The Holistic Hound’s mission to offer safe and natural alternatives. This new product leverages herbal ingredients to protect pets from ticks and fleas without harmful chemicals. As a monthly spot-on treatment, it is easy to apply, ensuring year-round protection for pets.

Environmental and Financial Benefits

Traditional parasiticides have recently been scrutinised for their environmental impact, with neurotoxins found in 99% of water samples from 20 UK rivers. Concerns have been raised that these toxins may originate from licensed veterinary treatments used on pets. “Don’t Bug Me” offers a solution by containing no neurotoxic ingredients, making it safe for pets, people, and the environment.

In addition, The Holistic Hound avoids single-use plastic blister packs, supporting their commitment to long-term environmental sustainability. A single bottle typically lasts a 20kg dog a year with standard monthly application, making it both an environmentally positive and financially savvy choice for pet owners.

Industry Recognition and Future Innovations

Jo Arbon, Co-Founder of The Holistic Hound, expressed pride in receiving the award, stating, “This recognition is a testament to our unwavering commitment to creating natural and effective pet care solutions. ‘Don’t Bug Me’ is a product we are immensely proud of, and we believe it will make a significant difference in the lives of pets and their owners.”

Co-Founder Clair Kelly added, “Winning this award highlights the innovation and hard work of our entire team. We are dedicated to pushing the boundaries of what is possible in natural pet care, and we will continue to strive for excellence and bring more ground-breaking products to the market.”

Nigel Baker, CEO of the Pet Industry Federation, noted the exceptional presentations by the finalists and praised “Don’t Bug Me” for its edge over other entries. The Pet Industry Federation Innovation Award recognises outstanding achievements and innovations in the pet care industry. “Don’t Bug Me” stood out for its unique formulation, efficacy, and commitment to sustainability.