PetQuip, the UK’s leading pet trade association, has officially opened entries for its prestigious PetQuip Awards 2024, showcasing the outstanding achievements and innovations within the pet product trade.

With a focus on celebrating the dynamism of the UK petcare sector, these annual awards honour businesses that have demonstrated energy, achievement, and innovation over the past year. From product excellence to marketing prowess and sustainability initiatives, the awards encompass a wide range of categories.

Gala Dinner Celebration

The winners of the PetQuip Awards will be revealed at a gala dinner held on Monday 30 September at the Telford International Centre, coinciding with the PET and Aquatics Trade Show (PATS). This event serves as an invaluable opportunity for networking and celebrating success within the sector, providing attendees with an unforgettable evening of festivities.

This year’s awards feature several new categories, including Rising Star, Employee of the Year, and Best Marketing Campaign. The UK Retailer Award has been split into independent and multiple retailer categories to ensure a fair assessment of achievements across the industry.

How to Enter

Entry to the PetQuip Awards is free, and companies are encouraged to submit entries for multiple categories. The submission process is online via the PetQuip website, with entries closing on Thursday 27 June. Finalists will be announced in August, leading up to the grand presentation ceremony in September.

Susan Fairley, organiser of the PetQuip Awards, emphasised the significance of winning, stating, “Many of the firms who have won awards previously have reported back to us on the value of winning, which shines a spotlight on the company, enhancing their profile and potentially boosting sales.”

The PetQuip Awards are supported by esteemed sponsors including Noble Futures, Pedigree Wholesale, and SUPERZOO. Businesses interested in sponsorship opportunities may contact Susan Fairley for more information. For further details about the awards and to submit entries, visit For inquiries, email