Decor brand Ruggable has announced an exclusive partnership with Dogs Trust, aiming to contribute to the cause of finding loving homes for dogs.

The collaboration introduces a unique ‘Dog Trusted, Dog Lover Approved‘ capsule collection, with Ruggable committing to donate 10% of each purchase from this collection to Dogs Trust.

The special capsule collection features a diverse range, including 16 styles of rugs and four doormat styles. Crafted with Ruggable’s signature water-resistant, stain-resistant, and machine-washable materials, these products cater to households with furry friends. The collection not only adds a stylish touch to homes but also serves a greater purpose of supporting canine welfare.

Supporting Canine Welfare Beyond Purchases

In addition to the donation from each purchase, Ruggable extends its support by providing rugs to selected Dogs Trust rehoming centres. These rugs are intended to enhance the living spaces within the centres, creating a cosy environment that mirrors real-life homes. The goal is to facilitate a smoother transition for dogs awaiting adoption, helping them settle comfortably into their new forever homes.

Clay Wertheimer, Head of Ruggable UK and Europe, expressed enthusiasm for the collaboration, stating, “Our rugs are designed to withstand whatever life throws at them: dirt, dust, spills, and even pet accidents. Which is why we are thrilled to be partnering with Dogs Trust on this special collection to help more dogs find their forever home and ensure that all dogs and their owners can live vibrantly, together, without compromising on their homes.”

Owen Sharp, Chief Executive of Dogs Trust, also shared his delight about the collaboration, emphasizing the positive impact it will have on their mission. “We’re delighted to be partnering with Ruggable, and with their generous donation from sales of the Dogs Trust collection, their support will help us continue our vital work taking care of the thousands of dogs in our care while they await their perfect match,” said Sharp.

The collaboration between Ruggable and Dogs Trust not only brings style and functionality into homes but also contributes to the well-being of dogs awaiting adoption. The ‘Dog Trusted, Dog Lover Approved’ capsule collection is a testament to the power of partnerships between businesses and charitable organizations, fostering a shared commitment to creating positive change in the lives of our four-legged friends.