Pet businesses are invited to enter their groundbreaking innovations for the chance to win the esteemed Pet Industry Federation (PIF) Innovation Award. The submission deadline is Thursday, April 25.

The PIF Innovation Award acknowledges exceptional ideas and advancements within the pet industry. Whether your business offers products, services, or technology, all entries are encouraged.

The Innovation Award is a key feature of PIF’s Business of Pets conference, aimed at assisting pet businesses in enhancing their operations. Scheduled for Wednesday, June 5, to Thursday, June 6, at the Cranfield Management Development Centre near Milton Keynes, this two-day event promises insightful sessions with industry leaders. The conference agenda, including sessions on angel investors, sustainability, and marketing strategies, will be revealed next week, coinciding with the commencement of ticket sales.

Opportunity for Finalists

A panel of judges will select ten finalists for the Innovation Award, providing them with a platform to showcase their innovation at the Business of Pets conference. This exposure offers a valuable opportunity to connect with potential investors. The winner of the Innovation Award will be announced on the conference’s final day.

In 2023, the Innovation of the Year Award was claimed by Huskaloo Coconut Cat Litter, underscoring the remarkable contribution of this inventive product to the pet industry. For comprehensive details on entry criteria and the submission process, click here.