Pet’s Up, a prominent treat supplier, has responded to the Pet Industry Federation’s (PIF) appeal for pets in Ukraine with a sizeable donation of dog treats.

The company donated 160 boxes of Chewllagen chews, a popular product for dogs, aimed at aiding pets and their owners in Ukraine.

The Pet Industry Federation’s appeal, spearheaded by CEO Nigel Baker, shed light on the enduring impact of the Ukraine war on abandoned pets living in shelters. These shelters heavily rely on food and product donations to sustain the well-being of the animals under their care. Pet’s Up, moved by this plea for help, decided to contribute significantly to alleviate the challenges faced by pets and pet owners in Ukraine.

Pet’s Up has dispatched 160 boxes of Chewllagen chews to Ukraine from its distribution centre in Oldenzaal, Netherlands. These chewable collagen treats, available in beef or chicken protein variants, have gained immense popularity since their introduction in 2019. The co,panu hopes the donation will be a source of comfort and sustenance for pets in the war-torn country.

Director’s Perspective

Andres Rodriguez, Director of Pet’s Up, expressed the company’s motivation behind the generous donation. Rodriguez remarked, “The ongoing suffering and turmoil within Ukraine is heartbreaking, and we have decided to make a small gesture of support by donating Chewllagen. This is in the hope of relieving a small weight from the country’s people by providing snacks and treats for their pets.”

He further added, “We are always happy to help and we did it again. A new donation to the U-Hearts Foundation in Ukraine. The wish is that the war stops now, meanwhile the hope is that the people and pets from Ukraine receive the support and donations from the pet industry.