The highly anticipated Pet & Aquatics Trade Show (PATS) is gearing up for its grandest edition yet, PATS 2024, at the Telford International Centre from Sunday, September 29, to Tuesday, October 1, 2024.

Retailers in the pet and garden sectors are invited to seize the opportunity and register for free entry to witness this three-day extravaganza.

PATS 2024 is aiming to make history as the first-ever three-day event, expanding across four halls and introducing the much-anticipated Aquatics Zone. With over 200 companies and brands having already secured their stand space, the final count is anticipated to exceed 300, setting a new record for PATS.

Organiser Gordon Thomas from Impact Exhibitions and Events expressed his enthusiasm, stating, “The demand for stand space at PATS has been phenomenal, with many companies booking much larger stands as they seek to take advantage of the new three-day format. With the addition of the Aquatics Zone and a bigger New Starter Zone, the exhibition will cover four halls of the Telford International Centre, so I can confirm it will be the biggest PATS show ever.”

Excitement Builds Among Exhibitors

Retailers and buyers are encouraged to register for free entry, unlocking access to the latest trends and innovations in the pet industry. The new-look website provides a seamless registration process, ensuring that all interested participants secure their spot at this unrivalled event.

HugglePets is gearing up for its inaugural participation in PATS. Director Mike Dixon expressed his excitement, stating, “It’s a big moment for us, and we can’t wait to be a part of this fantastic event. We love the fact it will be a three-day show. It gives us more time to meet new people, talk about pets, and show off our latest stuff. We’re excited to see people’s reactions and hear their thoughts. It’s going to be an awesome experience.”

Sniffers Pet Care, a rapidly growing pet treat supplier, is also thrilled. CEO Simon Brown, excited about the three-day format, remarked, “PATS is without doubt the best place for specialist and independent retailers to see what’s new and exciting.”

Scoff Paper and Inventor Cat, companies that recently gained attention on BBC One’s Dragons’ Den, are set to showcase their innovations at PATS 2024. Gemma Connolly of Scoff Paper, backed by Dragon Sara Davies, expressed her eagerness to share her business journey, while Victor Carpio of Inventor Cat, who secured an investment from Deborah Meaden, sees PATS as a perfect platform to build on the buzz generated by Dragons’ Den.

To secure free entry and explore a full list of exhibitors, visit