Subscription raw pet food company Bella & Duke is pleased to announce the appointment of Lisa Maxwell as its new Director of Customer Success.

This strategic move comes in the wake of the company’s sustained growth and expansion, marked by a record-breaking year in 2023. Lisa’s role is pivotal in fostering relationships within the growing customer base, aligning with Bella & Duke’s commitment to exceptional pet care.

After delivering over 15 million meals across the UK in 2023, Bella & Duke has expanded its team to over 130 employees. Lisa Maxwell’s appointment is a strategic step towards consolidating and enhancing customer satisfaction, building on the successes of the past year. With a reputation for providing human-quality pet meals, the company earned the prestigious Manufacturer of the Year 2023 title at the Pet Industry Federation Awards.

Lisa Maxwell’s Wealth of Experience

Lisa brings a wealth of experience to her new role, having served as the Head of Customer Hub at Vets Now for 12 years. Her tenure oversaw the introduction and growth of multiple customer functions, handling a substantial daily volume of contacts across emergency services, membership, insurance, and e-commerce. Lisa’s expertise aligns seamlessly with Bella & Duke’s focus on customer-centric practices.

Known for its commitment to quality control by bringing manufacturing in-house, Bella & Duke maintains a strong bond with its customers. Over 30,000 members are part of ‘The Pack,’ an open forum where pet owners share experiences and knowledge on pet nutrition, behaviour, and health. Lisa Maxwell’s appointment reinforces the company’s dedication to transparency, trust, and the well-being of pets.

Expressing her enthusiasm, Lisa Maxwell commented, “I am delighted to be joining the Bella & Duke team. Their commitment to caring for both pets and their owners throughout all stages of their journey stood out to me. I know first-hand how much it means to see my own pets live healthy and happy lives, and I’m excited to be joining as the new Director of Customer Success to help our customers give their pets a life well-loved.”

CEO James Sturrock added, “We’re excited to welcome Lisa to our team. As a predominantly direct-to-consumer business, Lisa brings invaluable experience and will play an integral role in developing relationships with our loyal customer base, allowing us to continue to give our pets the happy, healthy, and long lives they deserve.”